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Broadcasts vs Autoresponder Sequences

The Crucial Difference Between Broadcasts And Autoresponder Sequences

This is an advanced topic, and in future chapters I’m going to break down how to use
these individually, but for now let’s talk about the differences.
The major difference between a broadcast and an autoresponder, is that an
autoresponder is 100% evergreen.
The idea that an email autoresponder is 100% evergreen, is both its biggest
advantage, and its the biggest disadvantage.
The opposite is true with broadcast emails.
The biggest advantage of a broadcast email, is that it should never be evergreen.
That’s right, you should work to integrate current events within your broadcasts,
because this is your chance, when you send a broadcast, to showcase its biggest
advantage, which is the idea that you are current and up to date.
For example, I remember a few summers ago when the WarriorForum.com was
purchased by Freelancer.com. I sent an email to my list the second I found out, and I
recall that the open rates were staggering because it was a very big deal at the time.
So with broadcasts, take advantage of the fact that they’re evergreen, it’s a great time
to talk about industry gossip, and you can always tie that information into your
marketing.
Another way to put it, is that broadcasts are very “Real time”, they’re “Agile” in a
sense, because you just write them on a whim, whenever you want, and you don’t
have to necessarily plan a broadcast email as much as an autoresponder email.
So let’s pretend that Joe enters your list.
Maybe you have a 14 day email autoresponder sequence that goes out every day at
6:00 AM.
Maybe your first autoresponder email introduces yourself. The second email in your
autoresponder sequence asks a series of questions in order to help develop your own
authority and to also learn as much as you can about your end users. And maybe on
the third day you give some of the best content that you have.
And with autoresponders, ever ever mention anything that would prevent an
autoresponder from being evergreen.
Meaning, talk about topics that will be less likely to change over time.
For example, don’t talk about how your siblings are coming for Thanksgiving next
week in an autoresponder sequence.
That would be more tacitly placed within a broadcast message.
Another thing about autoresponders, is that I try to focus my autoresponder
campaigns into building the most prestige, and building the most relationships.
Meaning I’ll ask more questions. And if I have a piece of content that is totally
awesome, I’ll throw it in my autoresponder.
This way, I’m making the most out of my best content, so ALLL of my end users can
get it.
If you write a killer article for example, and let’s pretend that it’s your best work, it
might be a waste to send it as a broadcast, because only your end users, at that given
time, will be able to benefit from it.
What about the hundreds of thousands of end users who have yet to join your list?
They’ll be left bereft of that content, meaning they never get to see it.
So, in my opinion your most powerful content, and your best content, should be
strategically placed in an email autoresponder sequence.
Does that make sense? Because it’s a very powerful subject that can benefit your
campaigns immensely.
Also, before I wrap this up I wanted to talk about one of the biggest benefits of
having an autoresponder campaign, and that’s all of the statistics that are available to
you.
Let’s pretend that you have a massive 30 day email autoresponder campaign.
Over time, you’ll be able to look at those statistics, and determine which of your
individual emails are performing well, and which of your emails aren’t performing
very well.
When you have this data in front of you, it’s easy to analyze trends, see what your
end users like, and modify your messages to improve performance.
I’m going to talk more about autorepsonders in better detail in the next chapter, and
I’ll see you there in a second.

Automate Rapport, Prestige, And Authority

How To Automate Rapport, Prestige, And Authority

The best way to automate rapport, prestige, and authority is of course by having a
well thought out, wholesome ethical and valuable email autoresponder series.
I feel like we’ve already went over much of the tactical secrets of creating an
automatic sequence as describes, so I want to go over the strategy of doing this.
One of the most valuable things you’ll have is when people reply to your emails.
This is sure to happen as you continually add subscribers to your list, and just by
asking simple questions you can build rapport that will last many years.
You’ll get prestige for replying to their responses, and you’ll develop authority
because your end users are positioned to believe that you are their teacher, and as
you develop rapport over time, a funny thing will happen.
You’ll develop good friends, who just happen to be your subscribers.
Let me ask you a question.
Do you think it would be easier, or harder to sell something, if you have a one to one
relationship with your subscribers?
It’s exponentially easier, because your end users will get you, they respect you, and
you can start this out, by opening a text file.
Open a text file, and start writing. Introduce yourself in email number one.
In email number two, ask them 10 different questions.
Ask them what struggles they’re experiencing.
Ask them the one thing that’s holding them back from getting the results they want.
Ask them the ONE THING that you can them with.
Ask them how it would feel, if they finally had success in whatever it is that they’re
seeking.
And finally, ask them how you can best help them achieve their goals.
If you ask your end users questions like this, they’re going to spend a lot of time
replying to you, and I promise, this is some of the best feedback, and the best
information you can ever get.
It’s more valuable than anything I could ever teach you, because in my opinion,
nobody can teach you better than your own audience.
You can learn what they what they want, learn what they fear, learn what they
struggle with, and the best part, is that you can automate this with a well-crafted
email autoresponder.
So remember the copywriting tips we discussed in previous chapters, they will serve
you well in your email marketing career.
The only thing left for you to do, is open up that text file, and start writing email
number one.
Tell your story, be honest, be down to Earth, and let your end users know that you
can help them.
And remember, even though these introductory emails, and your followup emails
build massive prestige, don’t forget to sell.
Because there’s no reason, that your emails, can’t accomplish relationship building,
provide entertaining, and, at the same time, promoting whatever opportunity that you
had in mind.
Remember to be yourself, I’m confident in your ability to achieve by using this
strategic mindset, and I’ll see you in the chapter.

Solo Ad Funnels vs Making Your Own

Are Solo Ad Funnels Done For You Better Than Making Your Own?

I couldn’t call this a complete solo ad training book without briefly touching upon the
idea of done for you funnels.
And if you’re not sure what I mean when I say a done for you funnel, it’s basically an
affiliate marketing funnel that allows you to build your own list, using someone
else’s system that they have designed, and they will sell it to you.
There are half a dozen done for you list building funnels I can think of readily, and
they are all vastly different in cost, and features.
In most cases you don’t need anything to make them work. You simply plug in your
autoresponder code, and then the funnel will promote affiliate offers on your behalf,
and all you have to do is drive traffic.
This is attractive for you if you hate the idea of setting up WordPress and configuring
your own squeeze pages, downloaded pages and thank you pages.
I recall a few years back marketers were charging many thousands of dollars, in fact
you can go on the WarriorForum and find done for you funnels for up to $5,000 if I
remember correctly, I’m sure you could find funnels for even more expensive to this
day.
I mean over the last few years there are so many done for you funnels these days,
that it’s never been easier to just get a funnel up and running in 5 minutes.
So that’s the good news, that there are solo ad funnels that exist today that only cost
$1 to get started, and some of them are actually free.
So, even if you totally despise the notion of having to build a thank you page, and a
squeeze page, and a download page, and videos and everything else of this nature,
it’s still possible to promote 100% done for you funnels that are relatively dirt cheap
for you to get started.
Some of these third-party funnels are very deep, and allow you to earn recurring and
high ticket commissions.
In fact, I’m going to add some of my favorite done for you solo ad funnels to the
resources sheet that is located in section number 8. I’m not going to spend much
time talking specifically about the features of the done for you funnels that are out
there, because I feel like they are always changing, and there are always new affiliate
funnels, and even network marketing funnels that are done for you and there are
always new editions, and new versions, so I’m afraid that any specific ideas I talk
about will very quickly be out of date.
That being said, I can easily and happily add some of my favorites to the resources
section in section number 8, and I can keep that updated and more fresh for you
easier that way.
So the main advantage to having a done for you funnel is that there’s absolutely zero
tech skills or setup required. I also mentioned how a few of the done for you funnels
I am aware of include recurring commissions, and mid ticket to high ticket
commissions, including commissions that are up to $800 that I am aware of, which is
in my opinion definitely on the higher side, especially if you don’t have to do any of
the work to build that funnel.
The biggest problem with done for you funnels of course is that other people are
going to have the same exact funnel, which may or may not effect your opt-in and
conversion rate.
In my opinion, having your own email marketing funnel that is entirely unique and
made by you will always have higher potential, because statistically speaking, less
people have had a chance to view that funnel.
And that’s what I find to be in my own personal experience, that if I create the
squeeze page, and I create the sales letter, that my conversions are usually better,
because nobody else is using my stuff.
So in other words, if you create your own sales funnel, it’s unlikely that it will be
saturated.
The worst disadvantage I think is the risk that you’ll never learn how to build your
own funnels. I’m not saying that’s sure to happen, but I believe that the ability to
create your own funnels is one of the most important skills you can have as an email
marketer and especially as a solo ad buyer.
But, contrarily, if you test out these third party done for you funnels, maybe you’ll
learn or two, or brainstorm some cool methods to implement these third party
funnels into your own massive funnel, so there are always more than one way to
cook a goose, and remember that creativity is more important than just about
anything. Because as you know, imagination is more important than knowledge, and
remember that email marketing, list building, and funnel creation is as much an art as
it is a science.
Another disadvantage, is that most done for you list building funnels of this type
typically do not allow you to brand yourself, and in many cases you’ll have a stale
static squeeze page that others are using.
But, I could argue either way really because another thought on this, is that it’s
possible to have your own unique funnel on the front end, and then integrate other
third party affiliate funnels in the back end, so you can get the best of both worlds.
Just food for thought, because I honestly think that the more unique you the better
you will be.
That being said, I think for some people maybe having a done for you funnel might
be better.
Maybe you loathe the idea of having to setup anything, and would prefer for
someone to do it for you.
If that’s the case, refer to the resources attachment in section number 8, because I’m
going to list a few done for you solo ad funnels, each of them having different levels
of complexity, so no matter your budget I’m confident you could tap into a done for
you funnel, if you’d like.
That’s all I have to say right now done for you funnels, and I’ll see you in the
chapter.

Metrics You Ever Need To Track

The Only Metrics You Ever Need To Track

I think in your excel spreadsheet, you need to have a column for the vendor name,
the date of solo ad, the number of clicks purchased, the number of clicks received,
the number of opt-ins received, and the number of sales. I think this information will
adequately cover all of your data, and I want to briefly show you an example of what
your spreadsheet might look like, and I’m also going to provide a sample attachment
so you can create your own spreadsheet.
I’ve seen a million complicated solo ad tracking spreadsheets over the years,
however I think the single most important thing you have to track is the number of
sales.
Having a great opt-in rate is awesome, however, sales are the sole variable that I look
at the most.
I’d rather have a 30% opt-in rate, with many sales, than a 75% opt-in rate, with few
sales.
Because, remember, at the end of the day, front end sales are the fastest way you can
ever recover your marketing budget.
The back end is like a long-term strategic bonus, if you think about it.
Because your subscribers, and everything you do in the backend, will continue to
snowball over time. It’s accumulative.
But, your front end is what allows you to immediately recover your marketing
budget, so you can continue to purchase more and more traffic, should you choose to
do so.
I don’t want you to spend too much time fussing about tracking.
I’ve never been too big on tracking believe it or not, and I try to track with as little
tools and as little frustration as possible.
I’m not saying don’t track at all, I think tracking your data, and recording your data
is hugely important.
But don’t spend 90% of your time fussing with numbers and statistics, and trying to
configure the latest and greatest tracking software that costs thousands of dollars
because quite frankly you already have everything you need.
Let me give you an example.
Let me give you an example of a sneaky and low-tech way to track opt-in rate with
100% accuracy, using tools that you already have.
The best way to track your opt-in conversions, is simply by creating a unique opt-in
form within your autoresponder for each new squeeze page that create.
For example, whenever you buy a new solo ad, create a unique squeeze page for that
solo ad.
So if you take a solo ad out from Bob, you create a unique squeeze page, and create a
unique opt-in form within Aweber or within GetResponse, and you name that form
BobSoloAdDate.
So then, each and every click, and every piece of traffic that goes to that squeeze
page, you know for a fact is the result of Bob’s Solo ad on whatever date.
Does that make sense? Because that’s the best way to track opt-in conversions and
you won’t have to spend a bundle of any complicated tracking tools.
All you’ll have to do, is create a new squeeze page and a new opt-in form within
your autoresponder service.
Now this might sound like a lot of work, but the truth is that this will take you 2
minutes once you get the hang of producing squeeze pages, which takes maybe a few
times.
But once you’ve created a few squeeze pages and you have your own style down
you’ll be building entire funnels in just a few minutes.
Another benefit of tracking opt-ins this way, is that you can also track sales without
any extra work.
So let’s say you are promoting your own products, because if you sell your own
product, you obviously will have the email address of anyone who purchases your
products, and then you see whether or not that email address originated from Bob’s
solo ad.
So really, by using individual squeeze pages and individual web forms, you can track
opt-ins, and sales.
You can also track clicks perfectly, because one thing I forgot to mention was that
when you create a unique web form within your autoresponder service, they give you
100% full statistics.
So you can see how many unique hits your squeeze page had, and you can see how
many people subscribed.
So you divide the number of people who subscribed to your list, by the number of
raw hits, and there’s your opt-in rate.
This might seem a little confusing if you’re not familiar with this sort of thing, so
I’m going to clarify really quickly as succinctly as possible.
I’m suggesting that you can track opt-in rate statistics, by creating a unique squeeze
page and unique opt-in form for every solo ad that you ever take.
You can then view the statistics for that specific squeeze page within your
autoresponder service, thereby giving you the statistics for that specific solo ad that
you created the opt-in form for.
Does that make sense?
It’s a very powerful method, and makes tracking so much easier, and all you have to
do is throw that data in an excel spreadsheet, or using any other form to record really
data, and having this information will be hugely valuable as you build a list, because
remember this…
Your data is always superior to anyone else’s.
Because it’s your data, you know for a fact that it’s real, hasn’t been modified or
changed to make anyone look good, they’re statistics in their rawest form, and you
know they’re authentic.
I’m going to wrap up this session on tracking, and I’ll see you in the next chapter.

Guarantee That You Never Get Ripped Off

How To Guarantee That You Never Get Ripped Off

I talked about how in other chapters, that these days it’s very hard to get ripped off.
That being, as someone who devoted much of his life to IT security and being a tech
nerd, I feel like I have some unique ideas that will help to ensure that you never get
ripped off.
At least, in comparison to a few years back when there wasn’t this much
transparency in the solo ad marketplaces.
And the first thing you should consider is being a spy. In other words, conduct your
due diligence.
Don’t just buy solo ads from anyone.
Spy on the solo ad vendor. Try to find out if they really have a list of their own.
You can do that by searching for their blogs, by searching for their list in Google, or
by simply asking them outright if you can join their list so you can see how they treat
their subscribers.
That’s a very interesting to ask, however, if the solo ad vendor gets offended of
defensive when you ask to join their list, it could be a sign that they either treat their
subscribers like absolute junk, or that they don’t have a following of their own and
are acting as a traffic broker, and thereby selling someone else’s traffic.
Also, spend at least a few minutes reading the reviews that are available to you on
Udimi.com.
Again, I’m trying to emphasize the beauty of Udimi.com over and over again
throughout the duration of this book because I think they have awesome tracking,
awesome transparency, which ultimately enables you to find out who has a good list,
who can send good traffic, and who has less than desirable traffic.
If you rely on reviews that are outside of public marketplaces, you run the risk of
buying solo ads from vendors with FAKE reviews, and I’m going to discuss fake
reviews several times in this book because I believe that they put you at risk as the
solo ad buyer. And really, fake reviews transcend that of solo ads, because fake
reviews are prevalent everywhere.
So, another thing you should always look at and is a dead giveaway of either fake or
low quality is the behavior of your leads.
And what I mean by that, is how do your leads behave? Look for strange patterns.
I think looking for strange patterns in your traffic is a big thing to look for, and
probably is the biggest tip you can have when safely and securely buying traffic.
And you can look for patterns everywhere.
I mean look at the solo ad vendor first. Do they have patterns that would indicate that
they are trustworthy and worthwhile? Or do they have patterns that tell you that
something’s not quite right.
How frequently do they sell solo ads? How frequently do they get positive reviews?
Can you easily find their list? That is, if you google the person’s name, do they have
any type of online presence? Do they have a blog?
Conduct a little research, and you’ll find out if the solo ad vendor is legit, so you’ve
done your homework.
Once you’ve purchased traffic, then comes the chance to evaluable the behavior of
any leads you get from their list.
When I talk about watching the behavior of the leads, remember that you can tell a
great deal about the traffic simply by viewing whether or not the leads you obtain
interact with your list.
Do the leads open your emails? Do the leads click your links? Do the leads open and
click your autoresponder sequences? Do they buy your stuff, and reply to your
emails according to whatever metric that eventually find to be common and average?
In other words, not only do you look for patterns in the vendor, but you also look for
patterns in the traffic and the leads that they send.
Another way you can look for traffic is by analyzing the IP blocks of the traffic.
Meaning, from which IP addresses does the traffic originate from?
If you buy a solo Ad on Udimi.com, you can view the exact IP addresses of your
traffic.
Look at that stuff, check to see if the IP addresses all look the same.
You don’t have to be a tech guru to see that all of the IP addresses are the same, or
have slight variations.
This would happen if a solo ad vendor is sending you traffic from an outsourced
click-farm, or by using an automated traffic service like cheap paid to click websites,
or even if they are sending you fraudulent traffic via Amazon Mechanical Turk, you
will find that if that’s the case, then all of the IP addresses usually derive from a
single source, so all of the IP addresses will look very similar, and the metadata will
also look very similar.
You can also look to see the name of the service provider. Here’s a big tip, also look
at the service providers.
As you can see here, under the IP address, it lists whether or not the lead’s service
provider is a home based service provider, if it’s a mobile service provider, or if it’s a
commercial service provider.
You can also see that lead’s country of origin, and also, what browser, and operating
system the lead is using.
Now what you want do, when analyzing the traffic, is to make sure that everything
looks natural, and organic.
For example, if all of the browsers are Firefox, and all of the Operating systems,
were windows, I would have a huge suspicion that the traffic is fake.
Because real traffic, such as the traffic you see on your screen, should be varied,
different, and it should look organic and natural, and it should be comprised of
various countries, various operating systems, various browsers, and various IP
addresses.
The more different and diversified the traffic, the more convinced I am that it’s real.
Because, if people create a traffic bot for example, or if they outsource traffic and
resell it to you, the traffic will typically have patterns that are easy to detect.
So this is what I’m talking about when spotting a pattern.
I’ve bought solo ads where all of the IP blocks were the same, all of the user agents
were the same, and a user agent is the combination of the browser and the Operating
system. The combination of the two is referred to as the user agent. Anyway, I have
bought solo ads where all of the user agents were exactly the same.
It also happened that the leads absolutely were junk. They never opened the emails,
they never clicked my links, and they seemed to be fake email addresses.
And that’s one last variable I’d like to talk about.
Consider the email addresses.
If the email addresses all look blatantly fake, then you’re on to something.
If the emails all have patterns, like maybe all of the emails contain a first name, and a
year, and two characters.
You’ll find that when hackers and shady people try to rip you off, anywhere online,
there’s going to be patterns.
Because if someone is trying to have a fake solo ad scam circle going on, they’re
going to need fake email addresses.
So they’ll probably develop or outsourced a ton of email addresses they can use and
they’ll use those email addresses as fake leads.
In so doing, the easiest way to create mass email addresses, is by using a random
pattern or list to create them.
It’s just something to think about, and yes it’s true that I’m a paranoid IT security
freak, but trust me, scammers exist in all walks of life, and this is just a
precautionary process and hopefully you got something from this.
I’ve been ripped before buying solo ads, and I know plenty of people who have as
well.
But if you consider everything we’ve talked about, I’m confident that not only will
you never get ripped off, but you’ll spot the patterns and know exactly how to deal
with those patterns should anything ever go wrong.
And one last word, if you do ever detect that you’ve been ripped off, and sent fake or
fraudulent traffic, be sure to email the help desk staff on Udimi.com, and they will
personally audit the traffic, and if they determine that something seems unnatural,
they will give you a full refund, and ban the offending vendor.
That’s another reason why I support Udimi.com, because they have the safety of the
end user in mind, and these traffic vectors weren’t possible just a few years ago, so
I’m pleased to announce that I think the days of solo ad vendors ripping people off,
are coming to a slow crawl.
That’s all for this chapter, I’m confident that if you listen to this, and consider
watching for patterns, that getting ripped off will never again be a problem for you.
And, even if it is, you’ll know how to spot those patterns, and you’ll have the safety
of knowing that you can always elevate the problem and get your money back.
With that said, happy buying, and I’ll see you in the next chapter.

What To Look For In A Solo Ad Vendor

What To Look For In A Solo Ad Vendor

I’ve talked a lot about finding high quality solo ad vendors and what to look for,
however if you put a gun to my head, and asked me the single most important
metric, I would say it’s the number of on record testimonials that testify that they
obtained sales.
And it’s very important that I emphasize that the testimonials must be from a public
marketplace, where only verified buyers are allowed to leave reviews.
Because as you know, and as I’ve stated, it’s so easy to go out and outsource fake
reviews.
I’ve actually worked as a freelance writer for many years of my life, and often times
people would ask me to write fake reviews.
I know for a fact many companies, many organizations and many individuals actively
seek out fraudulent reviews in order to augment their following and in order to
increase sales.
That’s another reason I think that public solo ad marketplaces that post statistics to
the public are an invaluable and priceless asset that you’d be insane to skip.
This information wasn’t available just a few years ago, so you can finally get real
reviews, by paying customers.
And, you can see how many customers reported getting sales as a result of the traffic.
Now, aside from sales, there are other variables of consideration.
Remember to spy on your solo ad vendor. How many clicks do they sell? How many
positive reviews do they get in the solo ad marketplaces? Do they have any negative
reviews? Do they have lots of people saying that they made sales?
It brings me back to a book I created on specifically how to avoid getting ripped off
on a solo ad, and the main point of the book, was that if you get sales from a vendor,
the traffic is real, therefore sales are the best indicator of quality traffic, in my
opinion.
I mean we can talk about tier-1 percentage, but I think sales are ultimately the best
statistic to look out for, so as you test vendors, be sure to write down how many sales
you got if nothing else.
Sales are always more important in my opinion, because sales are the only thing that
allows you to recoup your marketing investment.
Therefore, you could, if you chose, scale up immediately thereby building your
brand, your list, and your following even more.
That in addition to viewing the public marketplaces such as available on Udimi.com,
are great ideas, and I encourage you to simply keep your eyes open for good reviews,
for people who are selling lots of clicks and are still maintaining those good reviews,
and then take a look at your own personal data, because your own personal data is the
best data you can ever get.
I’ll see you in the next chapter.

How To Benefit From Users Who Do Not Want Your Freebie

How To Benefit From Users Who Do Not Want Your Freebie

I’ve been the unwilling witness to many marketers suggesting that Exit-pops are
always a bad idea.
Maybe in some cases that’s correct, maybe if you’re launching your own product, you
wouldn’t want an exit pop on your sales page, because it may detract other marketers
from promoting you, and it also may prevent ad-networks to allowing your page in
their network.
But in the world of Solo-ads, the timing has never been more appropriate for an exit
pop.
And if you’re not sure what an exit pop-up is, it’s simply a mechanism that interrupts
your end users moments before they exit the page.
It’s a simple piece of JavaScript that will thereby prevent you from losing out on that
traffic.
Because when you buy a solo ad, my number goal is to always earn my return on
investment as soon as possible.
If I can earn a return on investment immediately, then I have the option of investing
in more and more traffic, and growing my list drastically.
So, having an exit pop-up on your main squeeze page at least, is a genius idea.
Now, I think you should go easy on your exit pops, don’t have 50 exit pops so the
end user can’t leave your website, that’s just boring and I believe there are other
negative side-effects to having several different exit-pops, that I don’t want to rant
about now, but I believe there are several disadvantages to having your websites
riddled with exit-pops.
That being said, I think they can be tactfully implemented simply by having them on
your first point of entry, which is your squeeze page.
Why on your squeeze page? Because this is where you are going to incur the most
loss.
Meaning, statistically, you might lose 40% or even 60% of your traffic on your
squeeze page.
This is therefore your biggest traffic loss, and also your biggest opportunity to
recover loss from that potentially lost traffic.
Because, in the absence of an exit-pop, you’re guaranteed to lose that traffic
permanently, because they will likely never see you, or your websites ever again.
I’ve even gone as far to have an exit pop on the first squeeze page, and then an exit
pop on the thank you page.
I know I said it’s good to only have one exit pop, but in this case, your end user is
guaranteed to only see one exit pop.
Because if they don’t exit from the squeeze page, and they opt-in, they will not see
the first exit pop.
However, if they exit my thank you page without clicking my call to action, they will
see that exit pop.
And this is appropriate, because remember, the first page your end users see will
have the most lost traffic, anywhere from 30-70% of your traffic, is lost on the first
squeeze page.
But what about the second most popular in your funnel, which is your thank you
page.
On your thank you page, you might lose 50% of that traffic, which can equate to
15% to 35% of your total traffic.
So essentially I’m talking about end users who subscribe via your squeeze page, but
then on your thank you page, they do NOT take action, and they exit.
Statistically that is the second biggest group of people who you are losing. At least
you can followup with them later via email, but they did not take action on your
upsell on your thank you page.
So, have an exit pop on that page for those of whom do not click your upsell.
This is not mandatory by any stretch, but can still help you to statistically get the
most out of every lead that you get, while at the same time limiting your end users to
the minimum quantity of exit pops.
There are two theories you may subscribe to regarding what to promote on your exit
pops.
The first theory is that you could promote an affiliate offer.
Heck, one affiliate sale from your exit pops could potentially save your marketing
campaign and make it so you make a return on investment.
So simply by promoting an affiliate offer on your exit pop, it could be a genius
strategic move.
That being said, you can also try to capture that lead again so you can take a second
shot at getting them to them to join your list.
Now if that’s your strategy, I would recommend to offer something totally different.
For example, if on your initial squeeze page you’re promoting an offer on Traffic,
don’t make your exit pop about traffic.
Because your end users are not interested in traffic. If they were interested in traffic,
they would have taken your initial offer.
So change it up.
Make it about webinars, or affiliate marketing, or CPA, or kindle publishing, and
these are all just examples, but hopefully I’m explaining this well enough.
There’s a third option, which is a CPA email submit offer.
There are many companies who will pay you for an email submit.
Meaning that your end users, if they submit their email and join someone else’s list,
you could earn a commission.
You can find a ton of email submit offers by browsing offervault.com and searching
for email submits.
Some of them actually pay quite a bit, and in my opinion this could be a great exit
pop that will in theory enable you to regain some of your marketing budget, from
people who are not interested in your initial offer.
I realize this might be a little advanced, and if you’re not sure how to implement, just
let me know.
I love to teach you, and it’s taken my many many moons to learn all of this stuff, so
often times I take my knowledge for granted and assume that you are following
along.
Please let me know how I’m doing? Does this content make sense to you?
In any event, building an exit pop is easily accomplished in the majority of Page
Builders for WordPress, and you can download tons of free WordPress plugins that
will enable you to create exit pops on any page that you want.
At the end of the day, I prefer to promote affiliate offers or CPA offers on exit pops.
And remember that if your exit pop generates a few sales, it helps tip the scale in
your favor.
So, promote something, anything on your exit pop, and ideally, make it a totally
different offer.
Because I think that since your end user didn’t want to subscribe, it would be unwise
to promote something similar to what you were originally offering.
I’ll go one step further and say that if someone exits from my squeeze page, that I
don’t even want them on my list, because they probably aren’t going to like me, or
enjoy or appreciate what I have to offer.
So find a different affiliate offer, and promote that on your exit pop.
If they buy the affiliate offer, awesome. Then you can earn commissions that you
never would have had anyway, because that person is essentially exiting your
business. So, if you can help them out while at the same time recouping your ever so
precious marketing budget, then it’s a win win.
You don’t have anything to lose, because those users weren’t interested in your stuff
to begin with.
So make sure to use exit pops, at least, on your squeeze page. And remember this is
very easy to implement by using thrive content builder or just by using a WordPress
exit pop plugin which there are several free ones to choose from simply by browsing
and searching on WordPress.org.
Thanks for sticking with me, and I’ll see you in the next chapter.

How To Automate Sales

How To Automate Sales

I remember a long time ago me and my colleagues were playing around with
artificial intelligence bots on Instant messaging services.
I don’t want to go off on a rant, and I will not go into much detail, but I can tell you
that automated messaging can be done in a way that builds insane rapport with your
end users, and automation can do basically everything.
It can build rapport. It can ask your end users questions. Automation can build a
relationship that lasts a lifetime. And automation can absolutely make sales.
The easiest way to automate sales for email marketers in particular, is through an
integrated email marketing campaign, and when I say integrated it should be
integrated with your story, with you asking questions, with you teaching content, and
of course pitching whatever you want in every single email.
I’ve heard a lot of people argue about how frequently you should pitch, and how
frequently you should provide value, but the best option is to do everything as
frequently as possible.
So craft emails that not only promote your offers vigorously, but make those emails
as entertaining and as helpful as you can.
Remember to never overhype anything or you’ll ultimately end up losing a lot of
subscribers because nobody likes to be sold to right?
Nobody likes commercials, so try to make your content as less like a commercial as
possible, by integrating your own personality into the mix.
And you can promote absolutely anything that you want, as frequently as you want,
as long as you keep your emails mixed up.
When I say keep your emails mixed up, I mean to change styles now and then. Ask
lots of questions to keep your end users engaged.
And remember that when your end users respond to your emails, not only are you
building an unshakable relationship, but you’re also making your email deliverability
much better.
Because as different email service providers ultimately witness their end users
replying to your emails, they will be more prone to whitelisting your emails and
viewing you as a legit emailer and not some shady spammer.
And one final point on sales automation is the value of statistics.
Once you setup an automatic email autoresponder sequence, you can make it as big
or as small as you want.
You can have a 7 day email autoresponder, or a 377 day email autoresponder.
It’s up to you, and it might seem like a lot of work putting this content together, but
the benefits are insane.
What if you go on vacation for a week, or you get sick for a week, or you just feel
like taking some time off.
The beautiful news is that your emails can go out on schedule even if you’re out of
touch, or out of it for whatever reason.
That’s one of the best benefits of autoresponders, and it’s one of the only ways I
know of to automate sales. You do the work once, you write the emails, you plan the
sequence, and you can set it up easily in your autoresponder service, I personally use
Aweber and they’ve always been my favorite.
It’s also so easy to add emails to your email autoresponder sequence whenever you
want.
Pretend for a moment that you write a killer promotion and your list loved it, and you
made a ton of sales promoting XYZ offer.
You can easily just staple that campaign into your larger email autoresponder
sequence.
So, you don’t have to write it all at once.
Maybe when you start, you only write 7 emails.
Then in a few weeks, when inspiration strikes, or when you write and test a
campaign that performs awesome, or you just had a blast writing and you want to
test it out, literally staple that new campaign onto your autoresponder campaign, so
now your campaign is bigger and bigger.
The second biggest benefit to doing this, arguably the first biggest, is that you can
watch all of the statistics as time goes on.
What emails are read the most? Which emails of yours gets the most response? The
most clicks? Which emails make the most sales?
Once you have all of this data at your fingertips, your brainstorming sessions are
going to go through the roof because you’ll notice trends that you never thought of
before.
Maybe one particular topic is driving your subscribers crazy, so now you know what
you could add later or focus upon when you want to enhance your autoresponder
sequence.
Also remember that sometimes emails further down in your sequence will
outperform your earlier emails.
So, it would be a good idea to move those emails up, so that the most popular emails
are sent first.
Does that make sense? I honestly believe that the most popular emails should be sent
first, because in my opinion those are the most likely to be read.
So, if you have a sales promo that is your best material bar-none, make sure to send
that early on in the sequence while everyone is still paying attention.
And in this way, you can automate not only sales, but entertainment, prestige,
authority and everything else that’s only possible when you use email autoresponders
the right way.
What’s the right way? By being yourself. By entertaining, by building rapport,
helping your end users, and never forgetting to sell.

What Your Audience Wants, And How To Give It To Them

How To Find Out What Your Audience Wants, And How To Give It To Them

This is something I’ve been working at, honing on, and crafting for many years.
The art of knowing your end user, better than anyone else.
The best way to accomplish that, is by communicating to them in a way that makes
sense.
So know your end users.
Know the way they talk, and talk like them.
That’s the copywriting aspect, but if you don’t know what they want, you’ll never be
able to sell anything.
So, we’ve discussed how you can establish a series of questions automatically using
autoresponders, and if you set this up in a way that properly expresses your interest
to help, and if you ask the right questions, you will inevitably find out loads of data
on your subscribers.
You’ll find out what struggles they’re having, and what they are trying to accomplish.
That’s how you figure what your audience wants, and once you have an audience, it’s
so easy to tap into their mass desires, simply by asking them via an autoresponder
campaign.
And then, when they answer, you’ll know exactly what you can sell them.
Pretend for a moment, Joe, one of your new subscribers sends you a heart-felt email,
which many of my subscribers have done, pretend that Joe sends you a passionate
rant, talking about how they suck at copywriting.
How they’ve tried for years to write a sales letter, but they can’t figure it out, and they
always fail when it came time to put ink to paper.
Maybe they’ve been ripped off on a copywriting in the deal in the past, and the
inability to write a sales letter, is what’s holding them back.
Do you think that maybe you could reply to that email, and perhaps, after a little
research, do you think you could promote an affiliate offer that could help them?
Do you think maybe you could research for an hour, and find the best ranked
copywriting software, and do you think that Joe might be interested?
I think this is one of the most powerful email sequences on the planet.
So you can automate asking what your end users want, and then you could personally
reply to your end users when they tell you what you want.
Now, does this take more time than most people are willing to put in?
I mean do you have what it takes to personally reply to your end users?
Maybe you don’t, but if you don’t, I would ask that you at least give it a try.
Because this is how you build a tribe.
This is how you build a following.
And, even if you don’t want to personally reply to your end users, which you should,
you can also develop killer broadcast strategies based upon what your end users say.
Imagine if you get 10 replies from your end users saying that they just can’t enough
traffic.
Do you think that maybe, it would be a good idea to promote a traffic offer that you
find? Of course, the traffic offer would have to be of high quality, but what if you
spend an hour of your time finding the best traffic offer that your end users could
benefit from?
Do you think your end users would be more likely, or less likely to take you up on
your offer, after you’ve done all of this legwork?
After you’ve taken the time to help them?
After you’ve taken the time, to personally address their problems?
I think this is one of the most powerful lessons of email marketing, and it applies
perfectly with not only solo ads, but really any form of email marketing, regardless
of how you generate leads, so this one lesson is something that can last a lifetime,
and it has to do, with knowing what your end users want, and giving it to them,
while at the same time, being cool, and genuinely helpful.
I hope this makes you excited, that not only does email marketing rock, and it makes
it possible for anyone to become a superstar, but you can feel good doing it, because
not only are you promoting offers all the time, but you’re also helping people.
So it’s a feel good method, and remember that email marketing is a way of life, and
solo ads are merely a lead acquisition method so you can become an email marketer.

Email Copywriting Strategy

Email Copywriting Strategy That Will Always Work

This is one of my favorite topics to teach, because I really have more experience
writing emails than I do anything else.
And I honestly that writing emails is the best part, the most enjoyable part of being
an email marketer.

Writing an email to your list, helping them, while earning commission whenever you
want to is one of the best feelings in the world.
It’s what email marketers strive for. And if you write the way I’m about to discuss,
you’ll never have writer’s block ever again.

I’ve been writing emails every day since 2011 to my opt-in list of many thousands.
So I didn’t just go out and buy a list, I didn’t scrape a list, or hack a list, I built a list
from scratch using a 100% opt-in strategy, meaning every single one of my email
subscribers either opted to receive updates from me, or they purchased one of my
products.

And every single day, with few exceptions, I’ve emailed my list.
And nearly 100% of those times I’ve promoted something, either one of my own
products, or an affiliate product.
That doesn’t mean that I’m a churn and burn marketer, and it doesn’t mean that I don’t
care about my list.

I’m so kind to my list, and I do everything that I can to treat them right.
To the point where many of my end users are my best marketing friends.
That’s why email is so cool when you write the way that I write, because your end
users will like you.

Because you’re never lying to them, you’re never hyping anything up, and you’re just
honest, and being yourself.
It’s all about the 20/20/60 rule, but you already know what that is and why it’s
important.

Because you need to be yourself, so you can attract people who appreciate and
gravitate toward that.
And it doesn’t matter what kind of stuff you’re selling.
You can be selling video games, high end coaching, cookies, you can be a belly
dancer, or an astronaut selling moon rocks.

Whatever you’re selling, email marketing is one of the best ways to do it, and the best
way to write email copy, is like you were talking one on one with your best friend.
I remember one person hastily and angrily asked me, “how am I supposed to make
sales if I’m entertaining my list and just being myself?”.
To which I thought “how are you ever going to provide value to your end users if
you are a sleazy salesman?”.

And here’s something funny, I’m an email marketer whether I like it or not.
But, I hate advertising. I feel like advertising is a terrible of time for the end user. For
the watcher. For your subscribers.
I’m someone who literally despises commercials, I am literally offended at cable
these days because of all the commercials.
I’m currently looking into the best way to cut the cord on cable, and one day I will do
so, simply because I loathe commercials.

There’s nothing I find more offensive than television pimping advertisement after
advertisement, to the point where they don’t even value your time.
So, I love services like Netflix, and I’m investigating how to get local channels with
an antenna or with a Roku and deciding the best options to go with.

Simply because, Netflix doesn’t have commercials. I love Netflix. In my opinion, it’s
the only way to watch TV shows, and even though their inventory is rather limited…
I’m so passionate about the idea that they don’t have commercials.
And I’m the same way with email marketing.

That’s why, you’ll never catch me sounding like a sleazy care salesman in my email
marketing.
I’d be embarrassed, I’d be ashamed to show myself on the Internet again.
So instead, I’m cool to my list.
Sure, I promote stuff in every single email that I send, nearly every day, but, I’m also
myself when I do it.

I tell them what I’m promoting, without any hype of fanfare.
I give it to them straight, and you’ll never catch me using get rich quick claims,
income guarantees, or any unsubstantiated claim that not only breaks the law, but
makes you look like a sleazy, me-too, lame, boring marketer, who provides
absolutely zero value.

Don’t do that. It’s not a long-term strategy that works, and it doesn’t even work in the
short-term because people will mark you as spam, not read your emails, and just
ignore you.
It’s much better, to be cool, to be yourself, and write emails just like I’m talking right
now.
This is how I write everything. I pretend like I’m talking to you, one on one.
In that, you just write like you talk.
It’s that easy.

You can talk about whatever you want, you can sell, whatever you want.
Just make it casual. Don’t be a spaz. And never wear the stench of desperation,
because your end users will notice that, and it’s not attractive.
Instead, be yourself. That’s always the best you can do.

And, always remember to talk one on one to your subscribers.
I find that the word “You” is the most important word in the English language.
Not just for copywriting, but for everything.

It has the highest impact, and is one of the most personal words, on the planet.
So this isn’t a tactic to use the word You, it’s a strategy.
So you can address your end users one on one, while entertaining them, and at the
same time, being more personal and building more personal rapport, than what the
amateurs and gurus could ever dream.

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